Performance coaching is not only the most important leadership skill, it is the most misunderstood.

Seasoned  leaders who have been leading organizations for years are shocked when they discover what performance coaching really is, and how much more effective it is than the typical management and communication skills on which they’ve relied. 

Why & How Coaching Elicits Vertical Development in People

Coaching is powerful because it elicits a special kind of development in people, what leadership experts call vertical development- the upgrading of a person’s actual thinking capability. This video explains how coaching develops thinking capabilities, and how that drives employee engagement and accountability, which is critical for leaders and organizations that want to succeed in our complex world.

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Leaders learn that performance coaching motivates and engages  their employees in ways they didn’t believe possible.

For a more detailed video to learn what performance coaching is, and what it is not, view the video below. You’ll begin to understand why so many seasoned leaders say “I wish I had learned how to coach 30 years ago!”


This is the single most impactful leadership skill I have ever learned.

– Participant and End User

It can be very challenging to create a high performing team of leaders spread across seven countries. They were able to customize a program that everyone was happy and comfortable with. I would not hesitate to utilize their services again!! They are exceptional!

-Sr. Director of Division and Project Sponsor

We invested in teaching all of our leaders to become better coaches using the Coach2Lead program. We wanted to foster our culture and values that have made us successful with our clients for years. Many of our leaders have been with us for decades and they know and embody what we call The Anderson Way. While masters in their craft, they may not have had the communication and leadership skills needed to pass on their legacy to the next level and down to the front line. As employers, we felt responsible for investing in our team’s leadership and communications skills in a holistic way to set them up for success and get everyone on the same page. That is why we brought in this leadership development approach. Our leaders very quickly embraced the program, once they saw how practical and aligned it was with the way we have always done things here. Now, they can pass on their legacy and we all benefit from more employee engagement, retention of talent, and better results and performance.

~ Taylor Anderson, Director of Marketing, Anderson Aluminum

Coaching is our future. It is the only way we will be able to meet our aggressive growth goals.

-Managing Director and Program Participant

We saw a marked increase in our team cohesion, which was critical given our organization was going through major changes.

-Managing Director and Program Participant

These sessions have been more robust and beneficial than other leadership development programs I’ve been through.

-AVP, Finance, Community Bank

This program has been a huge help in my growth as a leader!

-VP, Director of Commercial Banking